Accelerating Sales with Automated Inventory Alerts

Identified a systemic revenue gap caused by the complete absence of a sales notification system. Designed and built Land.com's first automated inventory alert channel from scratch, eliminating manual discovery, scaling to 50+ salespeople and generating $30K+ in new revenue within its first year.

Land.com

Workflow Strategist

3 Months

Problem

Sales relied on manually hunting for new inventory with no consistency, no tracking, and no visibility. This resulted in a risk of lost revenue and missed opportunities. There was no communication system.

Sales had no notification system, new inventory discovery was manual and individual
There was no way to track how long inventory sat unseen by the team
Revenue was being left on the table with no visibility into how much or how often

Before: Left panel shows uncompleted Sales Rep tasks with checkboxes for Check inventory, Look for updates, and Confirm availability; right panel shows a muted bell icon indicating no alert system.

Role + Scope

Responsibilities

Designed the end-to-end workflow
Defined requirements for sales-facing alerts
Implemented and tested the automation

Collaborators + Constraints

Partnered with sales leadership
Worked within existing internal systems
No prior system, no existing model to reference, no formal infrastructure
Full ownership of problem definition, solution design, and implementation

Strategy + Approach

With no predefined direction and full ownership of the problem space, I focused on diagnosing why inventory visibility was failing. The core insight was that this was an absence problem. No communication system existed between inventory availability and sales awareness.

Evaluated notification options; solution had to be within Sales tool constraints
Chose a shared channel over individual emails to guarantee shared visibility
Automate the notification system n order to eliminate manual upkeep entirely
Piloted with Regional Sales Directors before scaling to the full 50+ person sales org

Key Decisions

Implemented an automated shared communication channel

Why it Mattered
Sales had no existing system to learn about new inventory other than manually checking themselves.

Tradeoff
Lost one-to-one personalization in individual emails in favor of shared visibility.

Outcome
Sales received updates simultaneously and without delay, generating $30K+ in new revenue in the first year.

Comparison of two decision options: Option A shows a personalized email greeting a sales rep with a message about new products, Option B shows shared visibility of product availability in a grid layout.

Solution Overview

With no prior notification system to build from, I designed and implemented Land.com's first automated inventory alert system from scratch. The solution centered on a shared channel vs. individual notifications. Alerts were standardized for quick scanning, so Sales could identify and act on new inventory immediately. This would eliminate the lag between availability and awareness that had been costing the team revenue.

Diagram showing a process where product inventory becomes available, the system groups notifications by product, and sales is notified every Monday morning.

Outcomes + Impact

$30K+ in new revenue generated

The alert system enabled faster sales response to new inventory in its first year of operation (2025).

50+ salespeople on boarded to a system that didn't exist before

Scaled from a pilot launch with Regional Sales Directors than to the full sales organization (Directors, Reps, and Inside Sales).

First automated notification channel built for this sales team

Eliminated individual manual discovery of inventory with no prior infrastructure to build on.

Cadence optimized based on real usage patterns

Launched at a daily frequency, then refined to weekly as adoption matured, ensuring signal stayed high-value vs. becoming noise.

Impact summary with three points: Speed with real-time inventory alerts for 50+ salespeople; $30K new revenue in first year; Efficiency by eliminating manual inventory checks.

Reflection

What worked
Centralized alerts reduced friction and improved speed with minimal effort.
‍What I would improve
Introduce filters for inventory type.
‍What I would do next
Connect alert engagement directly to closed deals, tracking which inventory items led to sales activity. This could help build the case to expand the model to other revenue-critical communication gaps across the organization.

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