Accelerating Sales with Automated Inventory Alerts
Identified a revenue risk caused by manual workflows and replaced it with an automated, shared inventory alert system for Sales.
Land.com
Workflow Strategist
3 Months
Problem
Sales teams were often delayed in learning about new inventory, creating a risk of lost revenue and missed opportunities. There was no existing communication system, leading to delayed sales.
- Sales had delayed inventory visibility for products.
- Manual communication created inconsistency.
- Revenue opportunities were missed due to slow response.
Role + Scope
Responsibilities
- Designed the end-to-end workflow
- Defined requirements for sales-facing alerts
- Implemented and tested the automation
Collaborators + Constraints
- Partnered with sales leadership
- Worked within existing internal systems
- No predefined direction but given full ownership
Strategy + Approach
With no predefined direction and full ownership of the problem space, I focused on validating whether a solution existed and then designing one that would meaningfully reduce sales delays.
- Reduce time between inventory availability and sales awareness
- Eliminate reliance on manual work
- Deliver alerts in a tool sales already uses daily
Key Decisions
Implemented an automated shared communication channel
Why it Mattered
Individual emails were inconsistent and required manual upkeep.
Individual emails were inconsistent and required manual upkeep.
Tradeoff
Lost one-to-one personalization in favor of shared visibility.
Lost one-to-one personalization in favor of shared visibility.
Outcome
Sales received updates simultaneously and without delay.
Sales received updates simultaneously and without delay.
Solution Overview
I created an automated workflow that sends new inventory alerts directly to a shared Slack channel. Alerts were standardized for clarity and optimized for quick scanning so sales could act immediately.
Outcomes + Impact
Real-time inventory access
Sales was alerted daily with new available inventory.
New revenue generated
Faster responses led to captured opportunities.
Communication delays eliminated
Automation replaced manual follow-ups.
Reflection
What worked
Centralized alerts reduced friction and improved speed with minimal effort.
What I would improve
Introduce filters for inventory type.
What I would do next
Document follow-up rates directly from alerts to quantify sales impact year-over-year.
Centralized alerts reduced friction and improved speed with minimal effort.
What I would improve
Introduce filters for inventory type.
What I would do next
Document follow-up rates directly from alerts to quantify sales impact year-over-year.