The Work
My work lives at the intersection of operational thinking and visual design. The case studies below show the systems. The design samples below show what gets built when the system needs something people will actually look at or use.
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Operational Systems
Visual Design
Three systems built from scratch across two organizations. Two of them I identified, designed, and built into a broken operational loop for Land.com, closing the gaps that were costing teams time and revenue.

Aligned Sales, Marketing, and Development with Knowledge Hub

Diagram showing flow from product landing page to product details, overview, specs, and versions panels.
  • Diagnosed a structural knowledge gap and designed the system to close it
  • Visual design decisions made the resource usable enough to become the org standard
  • One component of a larger operational system I owned end to end

Accelerated Sales with Automated Inventory Alerts System

Table showing Product types with expiration dates and availability dates for July 6 and July 13.
  • Identified a missing communication layer and designed the workflow to fill it
  • Operational design choices determined how alerts were formatted, timed, and scaled
  • One component of a larger operational system I owned end to end

Connected Design, Product, and Engineering with UX Infrastructure

Diagram contrasts a broken process missing design input versus an aligned process with design, product, engineering roles.
  • Recognized an absent feedback loop and built the infrastructure to establish it
  • Designed the communication system and documentation that made the change stick across three teams
Three systems built from scratch across two organizations. Two of them I identified, designed, and built into a broken operational loop for Land.com, closing the gaps that were costing teams time and revenue.

Ad Design

Instagram posts promoting AMPLIFY event on June 24 for immigration equality with artist photos and details.
Instagram post on phone screen with landscape image and text asking, Do you know your land?
Banner ads for Palmetto Properties with text 'Helping convey the original American dream' and deer image.
  • Paid social content spanning non-profit fundraising, audience education, and direct traffic conversion
  • Ad product design balancing both business and client needs across desktop and mobile formats
  • Work spans nonprofit and real estate industries

Brand Design

Man and woman wearing white shirts with Cancer Is Not Ok graphic in red and blue circle.
Woodworking tools around a round wooden sign engraved with CB Woodworks TX and Texas outline.
Four brown beer bottles in a white carrier and one bottle beside it with Lost Fortune Brewing Company label.
Gift wrapped in brown paper with twine and a tag reading 'A state of grace' with Texas outline.
  • Owned the end-to-end design process from discovery to delivery
  • Each delivered in multiple formats across print, digital, and marketing contexts
  • Work spans non-profit, craft, food/beverage, and retail industries

Graphic Design

Three car sales promotion emails from Naked Lime Auto showing offers, contact info, and browsing options.
Triptych of benefit flyers for Perales and Lovings families with event details and family photos.
Triptych with NAHEM logo and text about new beginnings, storytelling, and shaping the future in English and Spanish.
  • Includes static and animated formats including web assets, email campaigns, flyers, and social content
  • Built templates and reusable components to maintain consistency across deliverable types
  • Work spans non-profit, law enforcement, and automotive industries

Web Design

Brand board showing TMG logo, Tiffany M. Gill typography, color palette, and website previews on devices.
Four smartphones display info on Maunalua watershed, coral adoption, and an events calendar on screen.
Four phone screens show donation options and ways to give including workshops, essentials, and drives.
  • Original web design built across desktop, tablet, and mobile formats with supporting brand system
  • Optimized web redesigns by prioritizing mobile usability and user flows before updating UI to match
  • Work spans education and non-profit industries

Case Studies

These examples highlight how I approach structure, scale, and performance. If you’d like to see the full context behind the work, explore them in detail.
View my Case Studies
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© Samantha C. Garcia | 2026