Case Studies
I identify where broken or missing systems are costing teams time, money, and alignment, then build the infrastructure to fix them at the source.
Take a closer look at the operational systems and measurable results behind my work.
View Systems in PracticeTake a closer look at the operational systems and measurable results behind my work.
B2B / Real Estate
Accelerating Sales with Automated Inventory Alerts
Workflow Strategist
Built the first automated sales notification system for Land.com, generating $30K+ in new revenue within its first year and scaling to a 50+ person sales organization.
Read Full Case StudyB2B / Design Operations
Building Cross-Functional Infrastructure Where None Existed
UX & Operations Lead
Built Reynolds & Reynolds' first UX and operational infrastructure for an internal design tool, standardizing workarounds across 15+ designers and eliminating ad-hoc cross-functional communication across Design, Product, and Engineering.
Read Full Case StudyB2B / Ad Operations
Building the Operational Infrastructure Behind Ad Operations
Design Operations & Systems Lead
Built and continues to manage Land.com's central source of truth for ad products - a living knowledge hub system - for 50-100 people across Sales, Marketing, and Development.
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